{"product_id":"peg-paste-toothpaste-tube-enamel-shield","title":"Peg Paste Toothpaste Tube -  Enamel Shield+","description":"\u003ch3\u003eHigh-strength hydroxyapatite toothpaste for enamel defense and sensitive teeth. Vegan friendly. Proudly made in Australia.\u003c\/h3\u003e\n\u003cp\u003ePeg Paste Enamel Shield+ is a clean, Australian-made toothpaste for anyone who wants a more considered, fluoride-free daily routine. Smooth, creamy and completely grit-free, it makes an easy, fuss-free upgrade to your bathroom shelf — 100g per tube.\u003c\/p\u003e\n\u003cp\u003eAt its core is a high-strength dose of micro-hydroxyapatite — a biocompatible mineral that shares the same building blocks as the natural mineral in your enamel (which is around 97% hydroxyapatite). Designed to support enamel remineralisation, it deposits onto the tooth surface to help smooth and polish enamel for a cleaner feel and a healthy-looking shine.\u003c\/p\u003e\n\u003cp\u003eThere are no harsh additives here — just a thoughtfully simple, naturally derived formula. Peppermint extract and a touch of clove oil give a subtle, fresh finish (no artificial flavours), while botanicals like chicory root and acacia gum make for a smooth, gentle and comfortable brushing experience.\u003c\/p\u003e\n\u003cp\u003eFluoride-free, SLS-free, sulphate-free and paraben-free, with no synthetic sweeteners. Vegan and proudly made in Australia. And because hydroxyapatite is non-toxic if accidentally swallowed, it's a popular choice for the whole family.\u003c\/p\u003e","brand":"Peg Paste","offers":[{"title":"100g","offer_id":51600805560618,"sku":"PPES01","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/6843\/1402\/files\/Pegpasteenamel.webp?v=1779972306","url":"https:\/\/toothpasteology.com.au\/products\/peg-paste-toothpaste-tube-enamel-shield","provider":"Toothpasteology","version":"1.0","type":"link"}