Apriori

DESIGN. SUSTAINABILITY. FUNCTIONALITY.

At Apriori, oral care is more than a routine—it’s an experience defined by luxury, innovation, and responsibility. Founded in London in 2016, Apriori reimagined the toothbrush as an object of design, sustainability, and performance, setting new standards in eco-luxury oral care.

The SLIM by Apriori collection, launched in 2019, embodies minimalist elegance and environmental responsibility. Crafted with plant-based compounds, bio-based filaments, and packaged in fully compostable materials, each toothbrush is 30% lighter than a standard manual brush while delivering superior cleaning power. The sleek design has earned global recognition, including the Red Dot Award for Product Design in 2020.

Every Apriori toothbrush is developed in close collaboration with dental specialists, ensuring that beauty never comes at the expense of function. The asymmetric bristle pad polishes and protects enamel, while the cross-furrow design achieves deeper, more efficient plaque removal—all with exceptional gentleness for teeth and gums.

Made in Ukraine with meticulous craftsmanship and FDA-approved, ISO-certified standards, Apriori combines European design values with uncompromising quality. Perfect for those who care as much about sustainability as they do about aesthetics, these toothbrushes prove that luxury and eco-consciousness can exist in perfect harmony.