Flossy & Pure is the Australian oral care brand founded by Jess Ortega, a practising Oral Health Therapist who couldn't find a toothpaste she felt truly comfortable recommending to families — so she formulated her own. Built around remineralising nano-hydroxyapatite and microbiome-friendly prebiotics, every formula is fluoride free, SLS free, vegan and cruelty-free, and gentle enough for the whole family. Gentle on mouths. Big on health.
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Flossy & Pure is an Australian oral care brand founded by Jess Ortega, a practising Oral Health Therapist who couldn't find a toothpaste she felt truly comfortable recommending to families — so she spent over two years researching ingredients and developing her own. The philosophy is simple: oral care should work with the body, not against it. Every Flossy & Pure toothpaste is built around remineralising nano-hydroxyapatite paired with microbiome-friendly prebiotics, in a fluoride-free, SLS-free base that's 100% vegan and cruelty-free. Gentle on mouths. Big on health.
Buy Flossy & Pure toothpaste in Australia through Toothpasteology, with local shipping and free delivery on orders over $100.
Nano-hydroxyapatite (n-Ha) is a biocompatible mineral that shares the same building blocks as natural tooth enamel, designed to support enamel remineralisation and used here as a fluoride-free alternative. What makes Flossy & Pure unusual is the prebiotic pairing: non-GMO xylitol and chicory root support the beneficial bacteria in your oral microbiome, and L-arginine is included for oral microbiome support — cleaning your teeth while protecting your good bacteria.
The formula is defined as much by what's left out as what's in it: no SLS, no harsh foaming agents, no overpowering essential oils and no unnecessary additives — every ingredient has a stated purpose. The Mild Mint flavour uses creamy mint extract with gentle cooling from menthyl lactate rather than sharp essential oils, so it suits kids and mint-sensitive adults alike. 100% vegan and cruelty-free, non-GMO, in a recyclable HDPE tube.
Yes. Flossy & Pure uses nano-hydroxyapatite — the same mineral your tooth enamel is made of — instead of fluoride. The formula is also SLS-free, 100% vegan, cruelty-free and non-GMO.
Yes — it's designed for the whole family, from toddlers to grandparents. The fluoride-free formula is non-toxic if small amounts are accidentally swallowed, and the mild creamy mint doesn't overwhelm younger palates. Supervise young children and use a small smear for toddlers.
Your mouth relies on a balance of beneficial bacteria. A prebiotic toothpaste includes ingredients — in Flossy & Pure's case, non-GMO xylitol and chicory root — that support those good bacteria rather than stripping everything away, helping maintain a balanced oral microbiome between brushes.
Flossy & Pure is Australian-owned, founded by Jess Ortega, a qualified and practising Oral Health Therapist who graduated with a Bachelor of Oral Health Therapy from the University of Newcastle in 2017. After nine years of clinical work with patients and families, she spent over two years researching ingredients and developing the formula before launch.
There's no need to rinse straight away. Brush for two minutes, then simply spit out the excess — leaving a thin layer gives the nano-hydroxyapatite more contact time with your enamel. Follow with regular flossing as part of your daily routine.
Hydroxyapatite Toothpastes · Fluoride-Free Toothpastes · Mint Toothpastes · New Arrivals
