Routine

Routine – Natural Personal Care, Made Wild in Canada

Routine is a Canadian brand founded by sisters Neige and Pippa, created from the belief that everyday rituals should be anything but routine. Rooted in the wild beauty of the Canadian Rockies, their mission is to craft natural personal care products that smell incredible, feel amazing, and are kind to both body and planet.

From fluoride-free toothpaste formulated with hydroxyapatite to their cult-favourite deodorants, every Routine creation is a blend of clean ingredients, conscious design, and unapologetic personality. Made for those who want to smell like a mood, a memory, a moment—never just a fragrance. Scent is your fingerprint, and Routine is here to help you tell your story, your way.

With mindfully sourced ingredients, recyclable packaging, and a whole lot of fun, Routine brings joy back to the bathroom. They’re nice, but badass. Functional, but never boring. Serious about quality, and serious about having a good time. Because smelling like YOU—whatever that means today—is what it’s all about.

Smell how you feel. Smell in colour.