Natural Toothpastes

What Makes a Toothpaste "Natural"?

• Free from SLS — uses gentler plant-based surfactants
• No artificial sweeteners — sweetened with xylitol, stevia, or essential oils
• Plant-based ingredients — botanical extracts, essential oils, coconut oil
• Often certified organic, vegan, or cruelty-free

Natural Toothpaste Brands in Australia

Buy natural toothpaste from Keeko, Davids, Gem, Grin, Terra & Co, Lebon, Lovebyt, Georganics, and more.

Related Collections

See our fluoride-free, vegan, SLS-free, and charcoal toothpaste collections.

Frequently Asked Questions

What is the best natural toothpaste in Australia?

The best natural toothpaste depends on what matters most to you — clean ingredients, enamel support or whitening. Popular choices in Australia include Keeko, Davids, Georganics and Grin. For enamel care, look for a nano-hydroxyapatite formula. See our Best Natural Toothpaste in Australia (2026) guide for a side-by-side comparison.

Does natural toothpaste work as well as regular toothpaste?

A well-formulated natural toothpaste can clean effectively and, when it contains nano-hydroxyapatite or fluoride, support enamel too. What matters is the active ingredients rather than the "natural" label alone. If you have specific dental concerns, ask your dentist which formula suits you.

Is natural toothpaste always fluoride-free?

Not always. Many natural toothpastes are fluoride-free and use nano-hydroxyapatite or xylitol instead, but some natural brands do include fluoride. Always check the ingredient list — or browse our fluoride-free toothpaste collection if you prefer to avoid it.

Where can I buy natural toothpaste in Australia?

Natural toothpaste has a limited range at Chemist Warehouse, Woolworths or Coles. Toothpasteology carries 20+ natural toothpaste brands shipped from Australia, with free delivery on orders over $100.