Apriori Toothbrush - Black & Gold - Soft

Brush twice daily with gentle, circular motions for two minutes. Rinse the toothbrush under warm water after each use and store upright to air dry. Replace when bristles begin to splay for the best performance.

When to Replace
For the best brushing performance, replace your Apriori toothbrush as soon as the bristles begin to splay. The timeframe can vary depending on your brushing style and technique, but worn bristles are a sign it’s time for a new brush.

Cleaning After Use
Rinse thoroughly under warm running water after every use, gently agitating the bristles to remove toothpaste, residue, and debris. This simple step keeps your toothbrush fresh and hygienic.

Handle with Care
Treat your toothbrush gently to preserve its premium finish. Avoid dropping it onto hard surfaces, as impact may damage the metalised coating or cause discolouration. Do not use abrasive cleaners or harsh chemicals, which can affect both the coating and the bristles.

Personal Hygiene
Your toothbrush is designed for individual use. Sharing can spread bacteria and compromise oral hygiene, so always keep it personal.

Intended Use Only
An Apriori toothbrush is crafted for brushing—not chewing. Biting or chewing the bristles or handle can cause damage and may create a safety risk.

Bristle type: soft, plant-based
Bristle diameter: 0.15 mm

▸ What's special about the Apriori Black & Gold toothbrush?
Black & Gold is one of the hand-finished colourways in the Red Dot Award-winning SLIM by Apriori range. Every brush shares the same patented asymmetrical head, plant-based bristles, and a slender handle designed with 30% less material than a conventional toothbrush — an object worth leaving on the vanity, not hidden in a drawer.

▸ Is soft the right bristle type for me?
Soft bristles (0.15mm) are the gentlest option — ideal for sensitive gums, receded gums, or daily use. Dental associations consistently recommend soft bristles over medium or firm. If you prefer a firmer brushing feel, the Apriori range also includes medium (0.17mm).

▸ Who makes Apriori?
Apriori is a European design brand recognised with the Red Dot Award for its reimagined toothbrush — a patented asymmetrical head, plant-based bristles, and a considered matte finish. Every Apriori is made end-to-end at the company's own facility in Ukraine. A portion of every sale supports humanitarian aid through the Help Ukraine Center.

▸ How often should I replace my Apriori toothbrush?
Dental professionals recommend replacing your manual toothbrush every three months, or sooner if the bristles begin to splay. Apriori's densely packed plant-based bristles typically hold their shape for a full replacement cycle.

▸ Is it good value at $16.95?
At $16.95, Apriori sits at the premium end of manual toothbrushes. You're paying for Red Dot Award-winning European design, plant-based bristles, and full-cycle European production — not mass-market plastic. A considered object for a twice-daily ritual.

▸ Are the bristles eco-friendly?
Apriori uses plant-based (bio-based) bristle fibres rather than petroleum-derived nylon. Combined with a handle designed using 30% less material than a conventional toothbrush, it reflects a considered approach to reducing the environmental footprint of a daily-use object.

▸ Why does the handle design matter?
Apriori treats the toothbrush as a design object — recognised with the Red Dot Award for its patented asymmetrical head and matte surface finish. The slender, ergonomic handle and considered accents make it an object worth leaving on the vanity, not hidden in a drawer.

We are committed to delivering your order to your doorstep in a timely and efficient manner, at a competitive shipping rate. If you have any questions or concerns, our customer service team is here to assist you. Simply reach out to us and we will be happy to help.

• Free shipping Australia wide with purchases over $100

We deliver with Australia Post or Sendle.

Delivery times will depend on you location - all orders are shipped from HQ on the Gold Coast QLD, Australia.

• Standard - Estimate 2 - 8 business days.
• Express - Estimate 1 - 5 business days.

*Note: Delays may apply to WA and NT

At Toothpasteology, we prioritize your satisfaction and strive to deliver the ultimate online shopping experience. Our products we offer have been crafted with care and we are confident that you will love them as much as we do.

However, if for any reason you are not completely satisfied with your purchase, please reach out to us. Our customer service team is here to assist you and ensure your happiness is our top priority.

In the event that you wish to return a product, our returns policy is simple and straightforward:

▪ Within 14 days of receiving the product, please contact our customer service team to initiate a return. You can reach us by clicking HERE.

▪ The product must be unopened and in its original condition.

Once we receive and inspect the returned product, we will refund or exchange to the value of the original purchase price (less freight). If the product was faulty, damaged or incorrectly shipped, we will also refund the cost of initial shipping.

At Toothpasteology, we are committed to providing the best possible experience for our customers. If you have any questions or concerns, don't hesitate to reach out to us

Sale Products

Sale items, unfortunately are not eligible for return for change of mind, unless faulty.

Gift cards are also non-refundable. 

Our full Refund Policy can be found HERE