Grin Pro Toothpaste + Enamel Care

Price
Regular price $1295
Regular price Sale price $1295
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Our view

The middle child of the Grin Pro line and the one we hand to first-timers — unfussy, well-made, and the cheapest respectable entry into natural oral care.

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Pairs well with

Support the enamel, skip the fluoride. Grin Pro Enamel Care Toothpaste is crafted for people who want strong, healthy teeth—without the harsh additives. Powered by 15.5% hydroxyapatite (HA)—a mineral that naturally makes up 97% of our enamel - it actively rebuilds and protects your teeth by restoring what’s been lost to acid wear, brushing, or sensitivity.

Unlike fluoride, which works by forming a surface layer, hydroxyapatite actually integrates into the enamel and dentin, filling microscopic gaps and smoothing the surface for better shine and resilience. It's a popular choice for people who find regular toothpaste harsh.

We’ve also included magnolia bark extract to support a healthy oral microbiome, for a fresher mouth feel. This fluoride-free formula is gentle, biocompatible, and safe if accidentally swallowed—making it perfect for kids, adults with sensitivity, and anyone avoiding fluoride.

Crafted in New Zealand using clean, high-performance ingredients. No palm oil, parabens, or animal by-products—just smarter enamel protection, done naturally.

The Benefits.

  • Hydroxyapatite and repairs enamel with 15.5% Hydroxyapatite
  • A gentle daily formula
  • Forms a smooth, protective barrier to defend against acid erosion
  • Contains magnolia bark extract to support oral microbiome health
  • Safe for daily use—even if swallowed
  • Fluoride-free, paraben-free, palm-oil free, vegan, and gluten free
  • Ultra-low abrasion formula (RDA < 10)
  • SCCS-approved hydroxyapatite under European cosmetic safety regulations
  • Made in New Zealand with high-purity, naturally derived ingredients

How to use...

Brush teeth thoroughly after each meal or at least twice a day. Do not swallow. Not recommended for children under 6 years.

Ingredients

Glycerin, Calcium Carbonate, Water, Xylitol, Lauryl Glucoside, Carrageenan, Aroma, Hydroxyapatite, Foeniculum Vulgare (Fennel) Fruit Extract, Xanthan Gum, Magnolia Officinalis Bark Extract, Sodium Chloride

FAQ

â–¸ What is Grin Pro Enamel Care?
A fluoride-free hydroxyapatite toothpaste from Grin's Pro range, made in New Zealand. Alongside hydroxyapatite, the mineral that makes up about 97% of tooth enamel, it carries magnolia bark and fennel fruit extracts in a mild mint base.

â–¸ Does it contain fluoride?
No. Enamel Care is fluoride-free. If you would like fluoride, the Pro range has one fluoride paste, Grin Pro Enzyme Whitening with Fluoride, which we also stock.

â–¸ Is it a whitening toothpaste?
Not primarily. It contains no fruit enzymes or baking soda, so it is the plainer everyday option. If surface stains from coffee or tea are your main concern, Grin Pro Enzyme Whitening + Hydroxyapatite is the closer match.

â–¸ What does it taste like?
A mild mint rather than a sharp peppermint. It is popular with people who find strong mint pastes overpowering, and the lauryl glucoside lather is soft rather than bubbly.

â–¸ Is it SLS-free?
Yes. The foaming agent is lauryl glucoside rather than sodium lauryl sulfate, and the paste is sweetened with xylitol. The full ingredient list is on this page and printed on the tube.

â–¸ Who makes Grin?
Grin is a New Zealand oral care brand, and Pro is its premium toothpaste range. Enamel Care is the fluoride-free, enzyme-free paste in that range, sold in a 113g tube.

Delivery Information

We are committed to delivering your order to your doorstep in a timely and efficient manner, at a competitive shipping rate. If you have any questions or concerns, our customer service team is here to assist you. Simply reach out to us and we will be happy to help.

  • Free shipping Australia wide with purchases over $100

We deliver with Australia Post or Sendle.

Delivery times will depend on you location - all orders are shipped from HQ on the Gold Coast QLD, Australia.

  • Standard - Estimate 2 - 8 business days.
  • Express - Estimate 1 - 5 business days.

*Note: Delays may apply to WA and NT

Returns

At Toothpasteology, we prioritize your satisfaction and strive to deliver the ultimate online shopping experience. Our products we offer have been crafted with care and we are confident that you will love them as much as we do.

However, if for any reason you are not completely satisfied with your purchase, please reach out to us. Our customer service team is here to assist you and ensure your happiness is our top priority.

In the event that you wish to return a product, our returns policy is simple and straightforward:

â–ª Within 14 days of receiving the product, please contact our customer service team to initiate a return. You can reach us by clicking HERE.

â–ª The product must be unopened and in its original condition.

Once we receive and inspect the returned product, we will refund or exchange to the value of the original purchase price (less freight). If the product was faulty, damaged or incorrectly shipped, we will also refund the cost of initial shipping.

At Toothpasteology, we are committed to providing the best possible experience for our customers. If you have any questions or concerns, don't hesitate to reach out to us

Sale Products

Sale items, unfortunately are not eligible for return for change of mind, unless faulty.

Gift cards are also non-refundable. 

Our full Refund Policy can be found HERE

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  • 4 stars: 1 (25%)
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Laura T.

Good natural toothpaste at a reasonable price point. The Enamel Care version works well for our family. I like that it's free from harsh chemicals but still effective. The tube is a good size too.

T
Taylah W.

Grin toothpaste has become a family favourite. The natural ingredients give me peace of mind, especially with kids using it too. The Enamel Care formula works well and tastes great. Love that it's NZ-made and the packaging is eco-friendly.

A
Amber P.

Switched to Grin after researching natural toothpastes and haven't been disappointed. The Enamel Care formula is gentle but effective. My dentist said my oral health has improved since switching. Love supporting a local brand.

K
Kate B.

Really impressed with Grin. The Enamel Care toothpaste has a lovely natural flavour and my teeth feel properly clean. The nano-hydroxyapatite is a great addition for enamel health. Will continue buying.